The Lionheart Racing Series and the The Guitammer Company announced its continued partnership for the upcoming 2021 Season.

The deal, announced by Lionheart Racing Series founder Jorge Anzaldo, will see The Guitammer Company’s popular line of ButtKicker Gaming products featured as the title sponsor to Lionheart’s IndyCar Series.

“We were so excited for the opportunity to strengthen our relationship with The Guitammer Company and ButtKicker,” Anzaldo said. “Being able to bring these great products to our drivers, fans and other series partners once again, for a fourth year and especially as the title sponsor to our most popular series, just proves how successful this league has become, and how supportive our drivers are of the companies that invest in us.”

In 2021, ButtKicker Gaming products will provide eight prizes to drivers across the Lionheart Racing Series. Winners of the ButtKicker Rookie of the Year in both the Lionheart IndyCar Series and Lionheart Retro Series will have the choice of a ButtKicker Gamer2 or ButtKicker Simulation Kit.

Other ButtKicker prizes will be handed out throughout the year as part of prize packages to drivers in all three series.

“We’re pleased to continue our partnership with Lionheart Racing Series”, said Guitammer Head of Gaming Andrew Luden. “Jorge and the Lionheart team have created a powerhouse racing series that we’re proud to support. We look forward to their continued growth and success in 2021”.

ButtKicker also returns as sponsor of the P1 awards, given to drivers earning poles and wins in a Lionheart sanctioned race. The starting lineup for each race broadcasted by RaceSpot TV and ESTV will also feature the Starting Grid presented by ButtKicker in 2021. ButtKicker will also be the title sponsor to a total of five races in 2021, including two Triple Crown events. Additionally, ButtKicker will also be the presenting sponsor of the “Countdown to Green” 15-minute pre-race show for Lionheart’s IndyCar Series.

“We can’t thank The Guitammer Company enough for their continued support of our series,” Anzaldo said. “They’ve committed again to offering a discount in the 2021 season to drivers and fans of our league. There’s nothing better than a partner who is willing to work with you and for your drivers and fans. The Guitammer Company has gone above and beyond, and we really cannot thank them enough and I’m so excited to have them back on again for our 9th Season.”

Fans will once again receive a 20 percent discount on products using promo code LION2021. Additionally, Lionheart has been added as an affiliate. Those looking to order ButtKicker Gaming products should visit

For more information on the Lionheart Racing Series, visit

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