The Lionheart Racing Series and the The Guitammer Company announced an expanded partnership today.


The deal, announced by Lionheart Racing Series founder Jorge Anzaldo, will see The Guitammer Company’s popular line of ButtKicker Gaming products featured as a prominent partner of the premier fixed-setup open wheel racing simulation in the world for the second consecutive season.


“We could not be more proud of our partnership with The Guitammer Company and ButtKicker last season,” Anzaldo said. “Being able to bring these great products to our drivers, fans and other series partners once again, with even better deals in year two, just proves how successful this league has become, and how supportive our drivers are of the companies that invest in us.”


In 2019, ButtKicker Gaming products will provide 10 prizes to drivers across the Lionheart Racing Series. Winners of the ButtKicker Rookie of the Year in both the Lionheart IndyCar Series and Lionheart Retro Series will have the choice of a ButtKicker Gamer2 or ButtKicker Simulation Kit.


New to 2019, the Lionheart staff announced a new Oval championship in both series. The winner of the ButtKicker Oval Championship in both the IndyCar Series and Retro Series will be awarded their choice of a ButtKicker Gamer2 or Simulation Kit as well.


Other ButtKicker prizes will be handed out throughout the year as part of prize packages to drivers in both series.


ButtKicker also returns as sponsor of the P1 awards for the Lionheart Retro Series, given to drivers earning poles and wins in a Lionheart sanctioned race. The starting lineup for each race broadcasted on the iRacing eSports Network via the Global SimRacing Channel will also feature the Starting Grid presented by ButtKicker in 2019.


“We think The Guitammer Company sees great value in our partnership,” Anzaldo said. “They’ve committed to offering an extended discount in the 2019 season to drivers and fans of our league. There’s nothing better than a partner – not a sponsor, a partner –  who is willing to work with you and for your drivers. The Guitammer Company has gone above and beyond, and we really cannot thank them enough.”


Anyone looking to purchase a ButtKicker Gaming product can now receive a 25 percent discount on products. By entering the code LION25 at checkout, the discount will be applied to orders placed through the ButtKicker website ( This represents a five percent increase from 2018. The promo code is valid through December 31, 2019.


For more information on the Lionheart Racing Series, visit


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